Crain’s Magazine




Crain’s New York turned to us to inject new excitement into the appearance of its supplement magazines in order to us to bolster advertising sales. We reorganized the content of the Residential Guide, Golf Guide and Gift Guide, developed new picture guidelines, and redesigned the covers, layouts and typography. Crain’s used prototypes of the new design to sell space in the first issue of the reconceived magazines. They saw a 30% increase in advertising sales for the first issue and increased inquiries about placements in future issues.





Jan Wandrag Design