Real Estate Management

To provide an edge for Kew in the competitive New York commercial real estate market, we created an identity built on a new positioning statement: “Service and the Madison Square Advantage.” Using a unique graphics and communications system, we reengineered all Kew’s materials to deliver this message.

As part of our overall task of re-branding Kew Management, we conceived, designed and built a comprehensive website to communicate the new positioning: “Service and the Madison Square Advantage.” The site provides useful tools such as the ability to do a custom search for space availability by size, cost, or location. More importantly, the brand message is driven home by the site’s extra features: pictures of newly redesigned office spaces, transportation information and interactive maps, listings of local restaurants, and interesting historical facts about the neighborhood.

Jan Wandrag Design