Intranet Web Site




Trade Show Booth

Collateral Pieces



PowerPoint Presentation




To effectively introduce AIG@Work, a new approach to the traditional AD&D market, we made sure the language and visuals: sell compellingly and directly to the needs of the broker, employer and employee and differentiate AIG@Work as a truly new development in the world of AD&D insurance.

The branding ensures that AIG@Work engages audiences emotionally and leaves them with a sense of friendliness, accessibility, smartness and innovation. And because the program encompasses dozens of individual products, markets and cross-sell situations, we built in a dynamic flexibility that allows for many different applications without compromising a comprehensive and integrated whole.

Our language is upbeat and crisp. It always includes an emphatic statement of the AIG@Work core platform message and echos key messages. The visual atmosphere reflects this verbal openness and freshness. The pieces are predominantly white with energetic photography, a large presentation of the AIG@Work brand mark, and a layout and attendant graphic that bring the eye to the mark. All of these elements can be used in exciting new creative applications and still be immediately identifiable.