Sock & Sole

We developed the brand positioning for Sock & Sole. Using proprietary technology, Royce, a leader in licensed hosiery for Nine West, Dockers and Nautica, invented Sock & Sole and with it a new product category. To overcome consumer resistance to an unfamiliar category, we used two marketing messages: the product is fun, “hip” and easy to use and it can be worn anywhere. We created the logomark, packaging, and point-of-purchase items and tied the marketing messages together with the tagline: Funwear. Anywhere.

Jan Wandrag Design